Best in the fridge + Great on-the-go. Our founder, Matt Williams, has been sober since 2010. At the time, he was busy working multiple jobs and began making simple, convenient snack bars that he could eat on-the-go. Matt was able to get and stay sober because of our incredible community. Because of this, FroPro’s mission is community-based. FroPro is just a snack bar, but our mission is so much bigger. Our mission is to make and share wholesome snacks, create a community of people dedicated to bettering themselves, and spread awareness about and advocate for people working through addiction and towards recovery. For us, that work starts with FroPro.