Reduces mercury, copper, cadmium, zinc and chlorine taste & odor. Only brand guaranteed to work in all Brita pitchers. Reduces mercury, chlorine, copper & more (Substances reduced may not be in all users' water). Lasts 2.5x longer than Zerowater filters (Compare to Zerowater 15 gallo filter life). Brita standard filter. Fits all pitchers and dispensers (Does not fit in Stream systems). Only Brita filters are certified to reduce contaminants in Brita systems (Certified by WQA. See certifications. Substances reduced may not be in all users' water). Lasts 6 months (Based on average use of 11 glasses per day and 40 gallons standard filter life. 120 gallons Longlast filter life). Removes 99% of lead (Certified by WQA. See certifications. Substances reduced may not be in all users' water). Lasts 2 months (Based on average use of 11 glasses per day and 40 gallons standard filter life. 120 gallons Longlast filter life). Certification: The Brita Water Filtration Pitcher and Dispenser reduce the following harmful contaminants that may be in your tap water. Chemical: Copper; corrosion of household plumbing systems, erosion of natural deposits source; short-term: gastrointestinal distress long-term: liver or kidney damage potential health effects. Mercury: Erosion of natural deposits, runoff from landfills and cropland source; kidney damage potential health effects. Cadmium: Corrosion of galvanized pipes, runoff from waste batteries and paints source; kidney damage potential health effects. Source: U.S. EPA, Office of water. September 2015. The Brita water filtration pitcher and dispenser reduce the following substances that may be in your tap water. Chlorine (taste and odor). Zinc (metallic taste). The Brita Filter keeps a healthy level of fluoride, a water additive that promotes strong teeth (Applies to fluoridated municipal tap water). The Brita Pitcher Filter (Model OB03) has been tested and certified by NSF International in all Brita pitchers and dispensers against NSF/ANSI Standards 42 and 53 for the reduction of the claims specified on the Performance Data Sheet. The Brita Pitcher has been tested and certified by the WQA against NSF/ANSI Standards 42 and 53 for the reduction of the claims specified on the Performance Data Sheet. The contaminants or other substances removed or reduced by this water treatment device are not necessarily in all users' water. Transform Your Water: Transform ordinary tap water into cleaner, great-tasting water and replace up to 1,800 bottles per year (Based on the use of 6 Brita pitcher filters per year. One filter can replace up to 300 16.9 oz. water bottles). Pull-top cap for easier insertion and removal. Patented aeration design ensures consistent flow of water. Built-in mesh screens prevent black flecks. Ion-exchange resin captures copper, cadmium and zinc in your water. Activated carbon reduces chlorine (taste and odor) and mercury. Need a reminder? Sign up to receive filter reminders, special offers and promotions. Scan code or text mybrita to 48744 (1 response per text. Message and data rates may apply. By texting to this program, you authorize Brita to send an automated message to your number with a link to a website with more information. Consent is not a condition of purchase. For Terms and Privacy Policy, visit www.brita.com) or visit www.brita.com/reminders. Made in Canada.