Fresh scent. Clean rinsing. Won't dry skin (Hydrating formula won't dry skin like soap does). Skin hydrating. Formulated for men. Keeping skin healthy feeling and resilient can start in the shower. Unlike soap which leaves a dry and tight feeling, Lever 2000 - Vaseline Men Skin Hydrating Body & Face bars are specially formulated for men's cleansing needs. Deep cleaning without stripping skin's natural building blocks. Hydrating formula won't dry skin like soap does. Great fresh scent. Made in U.S.A.