Natural flavor with other natural flavor. 25 calories per bottle. Contains 0% juice. New! Sour-o-meter. The adventures of Kool-Aid Man! 1. Are You Ready? Have an adult help you cut out Kool-Aid Man to take on adventures. 2. Let Explore: Snap some photos of your adventure. 3. Post, Your Pictures: With help from an adult, upload your pictures to facebook.com/koolaid to show everyone where you've been! Become a fan of Kool-Aid facebook.com/koolaid. Please refer to code number on bottle or carton sleeve with all inquiries 1-(800) 367-0225.