Oleo-keratin. Paris. New. Up to 450 degrees F heat protection. 72 hours smooth, frizz control (When using system of shampoo, conditioner and treatment vs. non-conditioning shampoo). Intense creme. Unmanageable, frizzy hair. Instantly penetrates to silken and straighten with nourishing care. Helps ease blow-drying and flat-ironing as it protects from heat up to 450 degrees F. Tames even over-worked, unmanageable hair. Advanced treatment with oleo-keratin. Our system helps soften and smooth each strand. Up to 72 hrs smooth, frizz-control (When using system of shampoo, conditioner and treatment vs. non-conditioning shampoo). www.lorealparis.com. Questions? Call 1-800-631-7358. Made in USA.