Simply better tortillas. My grandparents started La Tortilla Factory in 1977 and three generations later, we remain committed to baking high quality, delicious tortillas that contribute to a nourishing (and busy) lifestyle. Food, family and well-being are at the heart of what we do, and we are passionate about delivering simply better tortillas. - Jenny Tamayo, Third generation family member. This is not a gluten-free food.