Ridges 2X as deep (Twice as deep as regular ridged potato chips). Guaranteed fresh until printed date. These chips taste like heaven - if heaven were wrapped in bacon - and had ridges, really deep ridges. Want even more flavor? Try our Ruffles Deep Ridged Sweet & Smokin' BBQ flavored potato chips. Find us on: facebook.com/ruffles. Guaranteed fresh until printed date or this snack's on us. Questions or comments? Weekdays 9:00am to 4:30pm CT 1-800-352-4477/Chat at fritolay.com.