An all natural recipe. Tortilla chips (it's a cracker, too!) made with sweet potato. Certified gluten-free. A Simple Idea: I love food and have been working in grocery stores and restaurants since starting my first job in high school. The most important lesson I learned along the way is that food tastes best when it is made with quality ingredients and thoughtful preparation. This simple idea inspired me to take wholesome, all natural ingredients and capture their great flavor by baking them inside a chip to create a new kind of snack. It just felt right to call my company FoodShouldTasteGood. It's a lot of work to live up to the name, but I wouldn't want it any other way. - Pete Lescoe, Founder, FoodShouldTasteGood, Inc. Our Sweet Potato chips are gluten free (certified by the Gluten Free Certification Organization), all natural, good source of dietary fiber, trans fat and cholesterol free, lactose free, MSG free, kosher. Not genetically modified. No artificial colors, flavors, or preservatives.