USDA Organic. Grain free. Non GMO Project verified. nongmoproject.org. A balanced formula for all life stages. Certifiably better. Limited ingredient. Sea to bow. Raised without antibiotics. Wild caught. Sustainable seafood. Pioneers in pet food. We're what's next. October 2014, Tender & True pioneered the first ever certified USDA organic, humanely raised, antibiotic-free pet food. Today we're continuing to blade a trail of firsts, setting new standards in the industry for quality, excellence and care. All this, and still independently owned. We're what's next. 2014: Tender & True - the first Global Animal Partnership (GAP) certified humanely raised pet food, and still the only full line of GAP certified pet food available; We pioneered the first and only pet food meeting USDA standards to be truly organic from farm to bowl; Our full line of dog and cat food is the first and only full line at pet food raised without antibiotics. 2015: We partnered with the Maritime Stewardship Council (MSC) to always provide certified, sustainable fish. 2018: We developed the first treat raised without antibiotics certified at the highest GAP level. 2019: Non-GMO Project verification was obtained for our tasty jerky treats. Present: At Tender & True, we're always looking to the future. A future of sustainability, responsibility and unparalleled quality. We're what's next. Our Truth: A furry friend is on of the greatest joys in life, and well all want to be confident in giving them the absolute best life possible. We set out to make Tender better from the beginning, with no compromises and with the certifications to prove it. We believe in sourcing and supplying our own ingredients, so we know a thing of two about what goes into feeding your pets. Our long relationships with farmers, growers and fisheries means we've always pushed the possibilities of better ingredients. We continue to blaze a trail of firsts, setting new standards in the industry for quality, excellence and care. It's easy to feed your pets a better diet. Better for them. Better for the environment. Better for you. It's Tender & True. Animal Welfare Certified. CertifiedGAP.org. www.tenderandtruepet.com. Connect with us. Facebook. Twitter. Instagram. Youtube. (hashtag)tenderandtruepet. To learn more visit www.tenderandtruepet.com. MSC: Certified sustainable seafood. www.msc.org. We believe that quality starts from the very beginning. That's why we partner with the Marine Stewardship Council (MSC), a third-party organization, to guarantee that the wild-caught salmon contained in each and every Tender & True Salmon & Sweet Potato Recipe has been certified sustainable seafood. The MSC mission is to use their ecolabel and fishery certification program to contribute to the health of the world's oceans by recognizing and rewarding sustainable fishing practices, influencing the choices people make when buying seafood, and working with its partners to transform the seafood market to a sustainable basis. Thank you for choosing seafood that has met the MSC's global standards for sustainability. Together we can help protect fish stocks for the future. To learn more about the Marine Stewardship Council Standard, visit: www.msc.org. Independently owned & prepared in the USA.